by on September 26, 2023

Video Streaming Market Analysis:

The streaming market is one of the fastest-growing segments of the media and entertainment industry. It is driven by a number of factors, including the increasing availability of high-speed internet, the growing popularity of smart devices, and the rising demand for on-demand content.

The global video streaming market size was valued at USD 250.1 billion in 2022 and is expected to reach USD 1117.796564 billion in 2032. The market is projected to grow at a compound annual growth rate (CAGR) of 18.10% from 2022 to 2032.

Key Companies:

The major players in the global video streaming industry include:

  • Netflix
  • Amazon Prime Video
  • Disney+
  • HBO Max
  • Hulu
  • Apple TV+
  • Paramount+
  • Peacock
  • Roku
  • Crunchyroll
  • Funimation

These companies offer a wide range of video streaming services, including subscription-based video on demand (SVOD), ad-supported video on demand (AVOD), and live streaming.

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Market Segmentation

The global video streaming market is segmented based on streaming type, solution, platform, service, revenue model, deployment type, user, and region.

Streaming Type

  • Subscription-based video on demand (SVOD)
  • Ad-supported video on demand (AVOD)
  • Transactional video on demand (TVOD)
  • Live streaming


  • Content delivery services
  • Video streaming software
  • Video streaming platforms


  • Web browsers
  • Smart TVs
  • Mobile devices
  • Gaming consoles
  • Set-top boxes


  • Video streaming
  • Live streaming
  • Interactive video streaming

Revenue Model

  • Subscription-based
  • Ad-based
  • Transactional

Deployment Type

  • Cloud
  • On-premises


  • Consumer
  • Enterprise


  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Regional Insights

North America is the largest market for video streaming, followed by Europe and Asia Pacific. The growth of the video streaming market in North America is driven by the high penetration of broadband internet and the increasing adoption of smart devices. In Europe, the market is growing due to the increasing availability of local content and the rising popularity of SVOD services. The video streaming market in Asia Pacific is expected to grow at the fastest rate during the forecast period, driven by the increasing urbanization and the growing disposable incomes of consumers.

Industry Latest News

  • Netflix launches new ad-supported tier. Netflix, the world's leading SVOD service, launched a new ad-supported tier in November 2022. The new tier is priced at USD 6.99 per month, which is less than the company's basic SVOD plan.
  • Disney+ announces new price increase. Disney+, the SVOD service from The Walt Disney Company, announced a price increase in August 2022. The new price for Disney+ is USD 10.99 per month, up from USD 7.99 per month.
  • Warner Bros. Discovery launches new streaming service HBO Max. Warner Bros. Discovery launched a new streaming service called HBO Max in May 2020. HBO Max is a combination of the company's existing streaming services HBO Now, DC Universe, and WarnerMedia Play.
  • Paramount Global launches new streaming service Paramount+. Paramount Global launched a new streaming service called Paramount+ in March 2021. Paramount+ is a combination of the company's existing streaming services CBS All Access and 10 All Access.
  • Peacock, the streaming service from NBCUniversal, reaches 20 million subscribers. Peacock reached 20 million subscribers in January 2023. The service was launched in July 2020.

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