by on June 11, 2024

The Indian online grocery market is poised for significant growth, with projections indicating it will reach nearly US$ 46.30 billion by 2029, expanding at a robust CAGR of 37.1% during the forecast period. This growth trajectory underscores the evolving consumer preferences towards convenient and digital shopping experiences, accelerated further by the COVID-19 pandemic.

Market Overview

The online grocery sector in India has witnessed transformative changes in recent years, driven by increasing internet penetration, rapid urbanization, and changing lifestyles. Consumers are increasingly opting for the convenience of ordering groceries online, supported by expanding logistics infrastructure and digital payment options. The market landscape is characterized by a mix of established players, emerging startups, and traditional retailers venturing into e-commerce.

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Report Scope

This comprehensive report analyzes the impact of the COVID-19 lockdown on market leaders, followers, and disruptors within the Indian online grocery industry. Given the diverse implementation of lockdown measures across regions and segments, the report assesses the varying effects on revenue streams and market dynamics. It provides insights into short-term and long-term implications, enabling decision-makers to formulate strategic frameworks tailored to regional contexts.

Research Methodology

The research methodology employed for this report integrates primary and secondary research approaches. Primary research involved interviews with industry experts, key stakeholders, and opinion leaders across the value chain. Secondary research encompassed extensive literature reviews, company reports, industry publications, and government statistics. The triangulation of data from these sources ensures the reliability and accuracy of the findings.

Drivers of Growth

Several key drivers are propelling the growth of the Indian online grocery market. Firstly, the increasing penetration of smartphones and internet connectivity has augmented consumer access to online shopping platforms. Secondly, urbanization and the resultant time constraints have heightened demand for convenient shopping solutions. Additionally, the growing preference for contactless shopping experiences amidst the COVID-19 pandemic has accelerated the adoption of online grocery services.

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Market Segmentation

by Product Type

1.1. Packaged Food
1.2. Home Care
1.3. Beverages
1.4. Family Care
2. Grocery & Staple
3. Fruits and Vegetables

by City Type

1. Tier I
2. Tier II
3. Tier III

by Sales Model

1. Bulk Purchase Model
2. Quick Commerce Model

Regional Insights

Regionally, the market dynamics vary significantly. Urban centers exhibit robust growth due to high internet penetration, tech-savvy consumers, and busy lifestyles. Semi-urban and rural regions, on the other hand, are witnessing rapid adoption fueled by improving infrastructure, increasing awareness, and rising disposable incomes. Understanding these regional nuances is crucial for devising targeted marketing strategies and operational efficiencies.

Indian Online Grocery Market Key Players

1. Alibaba
2. Amazon
3. Walmart
4. Grofers
5. Big Basket
6. Local Banya
7. ZopNow
8. Nature Basket
9. Reliance Fresh Direct
10. Green Cart
11. Aaram Shop
12. Eemli
13. Day to Day Fresh
14. Naturally Yours
15. Dilli Grocery
16. Kiranawalla

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Key questions answered in the Indian Online Grocery Market are:

  • What is Indian Online Grocery?
  • What are the factors driving the Indian Online Grocery Market growth?
  • What are the factors are limiting the Indian Online Grocery Market growth?
  • What was the Indian Online Grocery market size in 2021?
  • Which trends are expected to generate additional revenue for the Indian Online Grocery market growth?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Indian Online Grocery Market?
  • What growth strategies are the players considering to increase their foothold in the Indian Online Grocery Market?
  • Who held the largest market share in the Indian Online Grocery Market?

Key Offerings:

  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of business by region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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