by on June 14, 2024
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Anticipated Growth in Revenue:

The Probiotic Drink market was valued at approximately US$ 15 billion. The increasing awareness about the benefits of probiotics, coupled with the rising trend of health and wellness, has been driving the market growth. As consumers become more health-conscious, the demand for functional beverages like probiotic drinks is expected to rise, pushing the market value further in the coming years.

Probiotic Drink Market Overview:

The global probiotic drink market is on an impressive growth trajectory, with its size expected to reach nearly US$ 24.48 billion by 2029, registering a compound annual growth rate (CAGR) of 6% during the forecast period. Probiotic drinks, which are beverages infused with live beneficial bacteria, are gaining immense popularity due to their potential health benefits, including improved digestion, enhanced immune function, and overall gut health. This report provides a comprehensive analysis of the probiotic drink market, examining past trends, current market dynamics, and future projections.

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Report Scope and Research Methodology

This report offers a detailed analysis of the global probiotic drink industry. It encompasses an in-depth study of market segments such as product type (yogurt drinks, kefir, kombucha, and others), distribution channels (supermarkets/hypermarkets, convenience stores, online retail, and others), and regional markets (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa). The research methodology includes a mix of primary and secondary research, with data gathered from industry reports, company websites, government publications, and interviews with industry experts. The historical data spans from 2017 to 2021, while the forecast period extends from 2022 to 2029.

Dynamics

Several dynamics are driving the growth of the probiotic drink market. Increasing consumer awareness about the health benefits of probiotics is a major factor. Probiotic drinks are known to improve gut health, boost immunity, and enhance overall well-being, making them a preferred choice among health-conscious consumers. Additionally, the growing trend of healthy snacking and on-the-go nutrition has fueled the demand for probiotic drinks.

On the other hand, challenges such as the high cost of production and stringent regulatory standards pose barriers to market growth. Ensuring the stability and viability of live bacteria in probiotic drinks throughout their shelf life is another critical challenge faced by manufacturers.

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Probiotic Drink Market Segmentation :

by Product

Dairy - Based
Plant - Based

by Distribution Channel

Offline
Online

by Bacteria

Lactobacillus
Streptococcus
Bifid Bacterium
Others

by Flavor

Regular
Berry
Tropical
Others

Probiotic Drink Market Regional Insight

North America holds the largest market share in the probiotic drink market, attributed to the high health consciousness among consumers and the presence of major market players. Europe follows closely, with a robust demand for functional beverages. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing disposable incomes, urbanization, and a growing awareness of health and wellness. Latin America and the Middle East & Africa are also anticipated to exhibit steady growth, supported by rising consumer awareness and improving economic conditions.

Some of the current players in the Probiotic Drink Market are:

1 Yakult Honsha Ltd.
2 Danone S.A.
3 Amul
4 Pepsico
5 NextFoods
6 Harmless Harvest
7 Bio – K Plus International Inc.
8 Fonterra Co – Operative Group
9 Lifeway Foods Inc.
10 Nestle SA
11 Chobani LLC

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Key Offerings:

  • Past Market Size and Competitive Landscape
  • Probiotic Drink Market Size, Share, Size & Forecast by different segment 
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
  • Probiotic Drink Market Segmentation – A detailed analysis by Product
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of business by region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations 

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