push 2market
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Push to Market as a company is a unique blend of Strategic Business Consulting offerings and supporting Implementation. We use our C-level consulting expertise to identify and develop strategic solutions that “push” you 2:

the right market, new or existing

the right strategies and messages to capture that market , and,

the right mix of communication, marketing and technical enablement to ensure sustainable success.

Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged and strategic way (also see digital transformation strategy)

In some countries, such as Japan, digital transformation even aims to impact all aspects of life with the country’s Society 5.0 initiative (which has some similarities with the Industry 4.0 industrial transformation vision).

Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind

Digital transformation is not just about disruption or technology. It’s about value, people, optimization and the capability to rapidly adapt when such is needed through an intelligent use of technologies and information.

Digital transformation is a journey with multiple connected intermediary goals, in the end, striving towards ubiquitous optimization across processes, divisions and the business ecosystem of a hyper-connected age where building the right bridges in function of that journey is key to succeed.

A digital transformation journey needs a staged approach with a clear roadmap, involving a variety of stakeholders, beyond silos and internal/external limitations. This roadmap takes into account that end goals will continue to move as digital transformation de facto is an ongoing journey, as is change and digital innovation.

Taking a step back and holistically looking at and questioning the many ‘digital’ changes and initiatives at several levels within various departments across the extended organization is key for digital transformation success

Digital technologies — and the ways we use them in our personal lives, work and society — have changed the face of business and will continue to do so. This has always been so but the pace at which it is happening is accelerating and faster than the pace of transformation in organizations.

Digital transformation is probably not the best term to describe the realities it covers. Some prefer to use the term digital business transformation, which is more in line with the business aspect. However, as an umbrella term, digital transformation is also used for changes in meanings that are not about business in the strict sense but about evolutions and changes in, for instance, government and society, regulations and economic conditions on top of the challenges posed by so-called disruptive newcomers.

Digital transformation covers a huge number of processes, interactions, transactions, technological evolutions, changes, internal and external factors, industries, stakeholders and so forth. So, when reading advice on digital transformation or reading reports and predictions it’s essential to keep this in mind.

Yet, technology is only part of the equation as digital transformation is by definition holistic.

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