Aubin Houde

The beginning of the social media era has fundamentally changed the authors' and publishers' view of interacting with readers. Before, when a book was about to launch, writers used to invite their readers to a book-launching ceremony and tell them about their books. Now, social media platforms have emerged as the key connectors between authors and readers. Authors use these platforms to share interesting and funny talks connected with books. Contents like book trailers, author interviews, and behind-the-scenes glimpses are shared with readers. This helps in building deep connections with readers. This not only fosters a sense of connectivity and authenticity in the book but also builds excitement among the audience.  With social media, influencer partnerships can also help in expanding reach and credibility within specific reader circles. These influencers play the role of gatekeeper, allowing authors to get access to the heart of the market. Inviting popular book readers or social media personalities paves the way for authors to interact with readers and establish content that aligns with the book's targeted demographics. This connection often results in increased visibility, engagement, and influencers' verifications that power purchasing decisions among a specific niche audience. Furthermore, by gaining analytics, publishers can get deep insight into customers' behaviors, and purchasing inclines to craft an effective ebook marketing firm. This data enables targeted advertising campaigns that select the right audience.

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