James Smith
by on May 29, 2024
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IMARC Group's report titled "A2P Messaging Market Report by Component (Platform, A2P Service), Deployment Mode (On-premises, Cloud-based), SMS Traffic (National Traffic, Multi-Country), Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others), End User (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others), and Region 2024-2032". The global A2P messaging market size reached US$ 69.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 96.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.69% during 2024-2032. 

Factors Affecting the Growth of the A2p Messaging Industry:

  • Rising Mobile Penetration:

The surge in mobile phone usage worldwide, led by smartphones, is fueling the growth of the Application-to-Person (A2P) messaging industry. As mobile phone usage becomes more widespread in developing countries, the pool of potential A2P messaging users expands dramatically. This growth is supported by advancements in network infrastructure, including the rollout of 4G and 5G technologies, which enhance the speed and dependability of mobile communication. Companies are capitalizing on A2P messaging to connect with a large audience in a cost-efficient and timely manner, utilizing it for a range of purposes such as alerts, promotional campaigns, and customer support. The widespread use of mobile phones enables messages to reach recipients directly, resulting in higher engagement rates compared to other digital communication channels.

  • Business Process Automation:

Businesses are utilizing automation in their communication methods more frequently in order to boost productivity, cut expenses, and enhance customer satisfaction. A2P messaging is essential in this automation process, enabling efficient and dependable communication between companies and their clientele. This technology serves multiple functions, including sending automated reminders for appointments, confirming transactions, providing OTPs for secure transactions, and delivering promotional deals directly to customers' mobile devices. The integration of A2P messaging into current CRM systems and marketing platforms is also a driving force behind its increasing popularity, as it enables the smooth coordination of communication tactics across various channels.

  • Regulatory Complaince:

As global concerns about data protection and confidentiality escalate, regulatory authorities are tightening their rules on digital interactions. A2P messaging has emerged as a trustworthy and compliant means of transmitting information, aligning with these rigorous standards. Sectors like banking and finance, for example, heavily rely on A2P messages to dispatch secure, time-critical notifications and verification codes to their customers. Moreover, the surge in cyber threats and phishing scams has made A2P SMS a preferred medium, thanks to its enhanced security features and lower vulnerability to fraud compared to email communications.

Leading Companies Operating in the Global A2p Messaging Industry:

  • BICS SA/NV (Proximus Group)
  • China Mobile Limited
  • Comviva (Tech Mahindra)
  • Infobip Ltd.
  • Monty Mobile
  • Orange S.A.
  • Route Mobile Limited
  • Sinch AB
  • Tata Communications Limited
  • Twilio Inc.

For an in-depth analysis, you can refer sample copy of the report:https://www.imarcgroup.com/a2p-messaging-market/requestsample

A2p Messaging Market Report Segmentation:

By Component:

  • Platform
  • A2P Service

Platform devices accounts for the largest market share as they are widely preferred and used by organizations to ensure the delivery of personalized, targeted, and automated messages.

By Deployment Mode:

  • On-premises
  • Cloud-based

Cloud-based deployment represents the largest segment as they offer an integrated and effective messaging solution that enables efficient customer interaction.

By SMS Traffic:

  • National Traffic
  • Multi-Country

National traffic holds the largest market share due to rise in online transactions, alerts, and notifications.

By Application:

  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others

Customer relationship management services accounts for the largest market share as the platform assigns and manages customer relationships by sending personalized and targeted A2P SMS.

By End User:

  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

BFSI dominates the market as it uses A2P messaging to send payment reminders, balance statements, notifications, and one-time passwords (OTP).

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Global A2p Messaging Market Trends:

The growing number of mobile users worldwide, supported by the rise in smartphone usage and internet access, leads to an increased need for A2P messaging services. Companies use A2 to connect with a large group of mobile users by sending out promotional offers, alerts about transactions, notifications, and customer service messages. Additionally, businesses in sectors such as retail, banking, healthcare, and travel prioritize building strong relationships with customers and improving overall experience. A2P messaging allows companies to engage with customers instantly, send personalized messages, and make transactions smoother, leading to a higher use of A2P messaging solutions.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Other Related Reports Published by IMARC Group :

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Posted in: Business, Technology
Topics: a2p messaging market
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