by on May 2, 2021
We’ve just stepped into the whole new year. Perhaps, most of us just want to forget the sad 2020 and hope 2021 comes with the potential of economic recovery. Every year, businesses need to look back on what they’ve done and evaluate their performance to set goals for the next year. Business goals support firms to orientate their way clearly to avoid inertia. Goal setting is very crucial and necessary for the growth of your business. To help you get started with your business goals this year, we’...
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by on May 2, 2021
If you are running an online community, you need to know how to manage your community successfully. Making your community a success helps you to improve your customer loyalty, boosting your revenue, and increasing your brand awareness. However, building a thriving community is not just a thing that can be done overnight. It requires a lot of effort from community managers. They need to set metrics to measure and monitor all the community activities. Besides, all the data collected needs to be...
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by on May 2, 2021
The last six months have been incredibly challenging for businesses as the world tried to cope with the COVID-19 coronavirus. A global pandemic resulting in a complete or partial lockdown of the economy is a scenario that no CMO playbook could have planned for. Photo by Anna Shvets from Pexels ...
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by on May 2, 2021
By Karen O’Brien, Trufan CMO To say that 2020 has been an interesting year would be an understatement. So much has happened this year it’s hard to keep track of it all. Of course, we have the global pandemic, the protests for racial equality, and the election to name a few. These events and many more have impacted marketing this year and will continue to impact us well into 2021. With this year nearing its end, I wanted to take a look at some predictions for social media marketing in 2021. ...
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by on May 1, 2021
If you’ve been working remotely for any amount of time, chances are you’ve experienced some kind of “Zoom fatigue.” We probably don’t need to explain it to you, but just in case: The phrase Zoom fatigue refers to “an overall sense of being drained after a long day of assorted video meetings,” says Tammy Allen, a professor and the director of industrial-organized psychology at the University of South Florida. The phenomenon isn’t specific to Zoom, a video conferencing platform that quickly evo...
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by on May 1, 2021
When we put off small jobs, they balloon from tiny checklist items into major irritants. Why do we keep doing this? It could be a quick email to a colleague you dislike. Perhaps it’s some menial paperwork; a small tweak to a spreadsheet or an invoice that has to be filed. It could even be a short phone call to your boss – something that will only take a minute and yet, somehow, for some reason, you keep on putting it off.  If it only takes five minutes, you end up asking yourself, then why...
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by on May 1, 2021
My friend sent me this photo of an encased Moleskine notebook with the following text: “Evidently the people are so consumed with the need to write…that they now need to lock these up at Target.” The Classic notebook that my friend showed me retails at Moleskine’s website for $14.95, excluding sales tax. On Amazon, you can find these for as low as $10.58 depending on the day. So the price tag alone doesn’t justify locking the notebooks up as you would a tech gadget or prescription drug. ...
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by on May 1, 2021
2020 saw rates of social media use soar among all demographics. The shift towards social media has become ever more pronounced over the pandemic with a reported 43% increase in time spent on social media over the past 12 months. ...
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by on May 1, 2021
In the last decade, social media has become more and more popular for any individual or organization. Things and humans are now able to interact with the world more easily. According to social media statistics, the number of social network users has reached 3.5 billion, equivalent to 46% of the total world population. A person spends an average of 2.6 hours a day using social networking sites. Using social networking sites bring great benefits to our life, but first, we need to define social med...
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