Interview with Sandy Ball, Chief People Officer at Aspida, on HR Technology

Sandy, could you take us through your professional journey, highlighting key milestones and experiences that have shaped your approach to human resources and company culture?
My professional journey in HR began at GE and Genworth, where I dove headfirst into Learning and Development before transitioning into the HR Business Partner role. While development has always been a passion of mine, these early experiences taught me the importance of understanding the unique needs of each business and its employees, and crafting a comprehensive HR strategy to meet those needs.

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Throughout my career, I’ve focused on creating tailored solutions that build on the foundational principles of employee development. This includes designing customized benefits packages, robust wellness programs, and initiatives that foster a strong, people-centric company culture. By seamlessly integrating HR into the decision-making processes, I’ve cultivated environments where employees can thrive both personally and professionally. This approach not only benefits individuals but also contributes to the success of the entire organization.

My aim is to demonstrate that HR isn’t a separate entity—it’s a vital part of the team that requires a seat at the table alongside all the other key players. When HR works hand in hand with leadership, it can drive the company forward and unlock its full potential.

As Chief People Officer at Aspida, you oversee a wide range of functions beyond traditional HR. How do you integrate areas like marketing, communications, and learning & development to foster a cohesive company culture?
At Aspida, marketing, communications, and learning and development are not just separate functions or boxes to tick – they are the beating heart of our culture. I could not imagine operating without these elements woven into the fabric of our company’s success.

At its core, effectively blending functional areas across any organization is about maintaining a consistent tone and brand experience, ensuring messaging alignment, and prioritizing the overall growth and well-being of our people. This approach enables us to create a strong, unified culture that permeates every aspect of our company.

Our marketing and communications play a crucial role in articulating and reinforcing our values, both internally and externally. They serve as the voice of our culture, ensuring that our brand message is consistently communicated to our employees and customers alike

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