Blogs
on August 26, 2024
Website optimization is a key component to boosting sales and improving customer retention—two critical elements in the world of eCommerce. Because there are thousands of online shops fighting for visitors and customers, making a good website is something that can affect the success or failure of your shop.
So, here are 7 important guidelines that you must follow while making your e-commerce website, and these will help in driving more sales. Not only this, but by grabbing the information, everyone will get interested in knowing about the available eCommerce Website Development Services in India to have amazing results.
1. Optimize for Speed
Speed is the main aspect of the website that needs to be kept in mind to have the thing that will define the user experience & conversion rates well. Buyers access this platform to find fast-loading pages, ease of navigation, and high accessibility to products. Slow websites result in significant user frustration, causing users to leave.
How to optimize for speed:
- Reduce the size of images and videos without losing quality.
- By using the CDN, your site will load quickly for users in other locations.
- Decrease the number of HTTP requests. Avoid using heavy scripts and unnecessary plugins.
- Load your content faster for return visitors by utilizing browser caching.
Google PageSpeed Insights and GTmetrix are just two services you can use to check how fast or slow in some cases, your website is moving.
2. Purifying Mobile First
By now, you have over 70% of online sales coming from mobile commerce (mCommerce), a fact that necessitates ensuring your site is properly set up for mobile devices. Online shopping is a mobile business now, and based on Statista research, shoppers expect nothing less than a smooth experience while buying through their smartphone, which means your website will lose its potential customers if you have not invested in a good athletic view.
How to optimize for mobile:
- Utilize a responsive design and consider how it will look across various screen sizes, including mobile, to create an easy shopping experience on phones.
- Reserve that for separate links, and cut down on the information people see in navigation when they visit using mobile so as not to overwhelm them.
- Finally, keep the checkout process easy for customers by using large and simple-click navigational buttons as well as limited text input fields.
- Ensure your website is functioning fine on different devices and screen resolutions.
When it comes to mobile optimization, it's more than having a responsive website (mobile-friendly), but making sure all aspects, from navigation to checkout, are optimized for mobile.
3. Make the Checkout Process More Efficient
Cart abandonment is a key problem in eCommerce, with just about 70% of web shoppers abandoning their carts earlier than their last purchase. This is especially the case when there's a complex or long-winded checkout process, which can result in reducing abandonment rates and increasing sales.
Signs for Checkout Simplification:
- Guest checkout—allow that as an option to lower barriers for users who do not want to build a new account.
- However, reduce data entry by cutting down on form fields and making sure you ask for the minimum amount of information.
- Multiple payment options, such as credit/debit cards, PayPal, and digital wallets or buy-now-pay-later services such as Afterpay
- Show steps during the checkout—progress indicators.
4. Use High-Quality Photos and Videos of Your Products
This is one of the biggest cons of online shopping: customers cannot touch or feel their products before purchasing. Sending down higher-quality images or videos is crucial to making visitors come to a purchase. This is because visual content usually captures the user's attention first and from here.
Optimizing product visual regression
- Utilize high-resolution imagery that allows a user to zoom in (double-tap) and see the complete detail.
- Well-lit close-ups and lifestyle images from multiple angles
- Include 360-degree views or optional interactive elements, and the user could rotate a product.
- Include product how-to videos to demonstrate the use of the product and its features.
Shoppers are nearly three times more likely to purchase a product that they can see, visualize, and feel. Ensure your customers feel just as if they were in the store by investing in top-tier visual content.
5. SEO-friendly
Like other aspects, SEO is also one of the most important features that helps drive organic traffic to the platform. So, this needs to be kept in mind, & everyone should look for ways to optimize that to have good results in return.
So, have a look at how SEO can be optimized:
- Start by conducting thorough keyword research in terms of the usage of the words that will attract potential customers.
- Then focus on optimizing product titles, descriptions, & meta tags to make use of relevant keywords.
- Apart from this, use descriptive & search-friendly URLs for different product pages.
6. Use Customer Reviews and Social Proof
Customer reviews & social proof are powerful tools that need to be kept in mind while thinking of optimizing the tools to have better sales. This is because customers are the main aspect, without which platforms won’t even gain a better audience, which makes it important for everyone to have a look at the proof for a better result.
7. Implement Personalization and Targeted Recommendations
This is also an important thing that you should keep in mind, like don’t forget to implement personalization & targeted recommendations. Through this, you will get to work as per the customer's needs, which will let you offer them the best as well as the most esteemed experience.
Conclusion
The details above mentioned give everyone the idea that optimizing the eCommerce website is a continuous process that also requires attention to detail & a commitment to enhance the user experience by attracting them. So, for this, you should keep all the above essentials in mind to have an amazing idea of what you can do. But, apart from this, if you feel confused or stressed at any point, you can get in touch with us now to make optimization an ongoing priority to stay ahead of the competition.
Also Read: Budget-Friendly E-commerce Website Packages & Pricing in India