by on September 29, 2023

Mobile BI Market Overview

The global mobile BI market size is expected to grow from USD 9.4 billion in 2022 to USD 61.19 billion by 2032, at a Compound Annual Growth Rate (CAGR) of 23.14% during the forecast period. The major factors driving the growth are the rising adoption of smartphones and tablets for business intelligence, increasing demand for data visualization, and growth in IoT-enabled technologies.

Mobile BI refers to business intelligence services and solutions optimized for mobile devices, enabling access to analytics dashboards, KPIs, and data visualization on the go. Mobile BI provides employees with real-time data and insights, supporting faster decision-making.

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Key Companies

The key players in the mobile BI market include SAP, IBM, Microsoft, Oracle, MicroStrategy, SAS, Tableau, Information Builders, Yellowfin, Qlik, and Sisense. These vendors offer mobile apps and SDKs to equip their BI platforms with comprehensive mobile capabilities. They are increasingly adopting AI, ML, NLP, data virtualization, and augmented analytics within mobile BI solutions.

Mobile BI Market Segmentation

By deployment mode, the market is bifurcated into on-premise and cloud-based deployment. The cloud segment is expected to grow at a higher CAGR during the forecast period owing to the flexibility and scalability offered by cloud-based BI solutions.

Based on business function, the market is segmented into finance, sales, HR, marketing, and operations. Finance accounted for the largest market share in 2020.

On the basis of enterprise size, the market is categorized into SMEs and large enterprises. The large enterprises segment dominated the market in 2020.

Based on industry vertical, the key segments include BFSI, media & entertainment, healthcare, government, IT & telecom, and others. The BFSI industry vertical is expected to account for the largest share during the forecast period.

Regional Insights

North America is expected to account for the largest share during the forecast period owing to early adoption of mobile BI solutions by leading companies in the region.

Asia Pacific is likely to exhibit the highest CAGR in the coming years because of the rising adoption of mobile BI-enabled services among SMEs across emerging economies like China, India, and Australia.

Europe represents a significant mobile BI market share due to the presence of major BI vendors in the region and increasing demand for real-time analytics and reporting.

Latest Industry News

  • In March 2022, SAP acquired a majority stake in Taulia to enhance capabilities like mobile access across its finance offerings.
  • In January 2022, SAS introduced Viya 4 with innovative AI and ML capabilities to allow easier mobile access to analytics.
  • In November 2021, Sisense merged with Periscope Data to combine data analytics and BI capabilities into a unified platform with improved mobile support.
  • In September 2021, Yellowfin launched Yellowfin 9 with new mobile app and storytelling improvements to enable easy data interaction on the go.

With the growing use of mobile devices for business functions, the mobile BI market is poised for robust growth globally. Increasing demand for modern interactive dashboards will further boost adoption among enterprises.

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