A2P Messaging Market Report 2023, Industry Trends, Growth, Size and Forecast Till 2028

The latest report by IMARC Group, titled “ A2P Messaging Market by Component (Platform, A2P Service), Deployment Mode (On-premises, Cloud-based), SMS Traffic (National Traffic, Multi-Country), Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others), End User (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others), and Region 2023-2028“, The global A2P messaging market size reached US$ 66.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 85.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.1% during 2023-2028.

Factors Affecting the Growth of the Global A2P Messaging Industry:

· Increasing Mobile and Internet Penetration:

The market is significantly driven by the global increase in mobile phone penetration and internet connectivity. As more people gain access to mobile devices and the internet, the scope for A2P messaging expands. Businesses leverage this widespread mobile access to send notifications, alerts, and marketing messages directly to consumers' phones. This trend is particularly noticeable in developing regions, where mobile phones are becoming increasingly affordable and internet infrastructure is improving. The accessibility of mobile technology enables a direct and effective communication channel for businesses, thus fueling the growth of the A2P messaging market.

· Technological Advancements:

Technological advancements and improved integration capabilities are key market drivers for A2P messaging. The development of sophisticated messaging platforms, enhanced API capabilities, and the integration of artificial intelligence and machine learning technologies have transformed A2P messaging. These advancements enable businesses to automate and optimize their communication processes, making them more efficient and effective. Additionally, the ability to integrate A2P messaging with various business systems and applications enhances its utility, making it a versatile tool for organizations. This technological evolution is a significant factor in the expanding A2P messaging market.

· Increasing Regulatory Compliance:

Regulatory compliance and security concerns are increasingly driving the A2P messaging market. With the rise in data breaches and privacy concerns, businesses and consumers alike are seeking secure communication channels. A2P messaging providers are responding by implementing stringent security measures and complying with various data protection regulations. This adherence to security and regulatory standards not only builds consumer trust but also encourages businesses to adopt A2P messaging as a safe and reliable communication method. The focus on security and compliance is thus a crucial factor in the growth and sustainability of the A2P messaging market.

Competitive Landscape with Key Player:

• BICS SA/NV (Proximus Group)
• China Mobile Limited
• Comviva (Tech Mahindra)
• Infobip Ltd.
• Monty Mobile
• Orange S.A.
• Route Mobile Limited
• Sinch AB
• Tata Communications Limited
• Twilio Inc.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/a2p-messaging-market/requestsample

Report Segmentation:

The report has segmented the market into the following categories:

By Component:

• Platform
• A2P Service

Platform dominates the market as it is widely preferred and used by organizations to ensure the delivery of personalized, targeted, and automated messages.

By Deployment Mode:

• On-premises
• Cloud-based

Cloud-based deployment is the leading segment as it offers an integrated and effective messaging solution that enables efficient customer interaction.

By SMS Traffic

• National Traffic
• Multi-Country

National traffic holds the largest market share due to the rise in online transactions, alerts, and notifications.

By Application:

• Authentication Services
• Promotional and Marketing Services
• Pushed Content Services
• Interactive Messages Services
• Customer Relationship Management Services
• Others

Customer relationship management services account for the majority of the market share as they aid businesses in analyzing consumer behavior and trends.

By End User:

• BFSI
• Retail and Ecommerce
• E-Governance
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others

BFSI is dominating the A2P messaging industry as it comprises various banks, financial institutions, and insurance companies that use A2P messaging to send payment reminders, balance statements, notifications, one-time passwords (OTP), and anti-fraud alerts

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific leads the market due to the growing proliferation of smartphones and internet services in the region.

A2P Messaging Market Trends:

RCS is gaining prominence as the next evolution of A2P messaging. It offers multimedia capabilities, interactive features, and a more engaging user experience compared to traditional SMS. Many enterprises are exploring RCS for marketing and customer interactions. Besides, A2P messaging is integrating with AI-powered chatbots for automated customer support and inquiries. This trend enhances efficiency and provides 24/7 availability for customer queries and interactions. Moreover, businesses are increasingly focusing on personalized A2P messaging to improve customer engagement. Tailored content and offers are delivered to individuals based on their preferences and behaviors.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact US

IMARC Group

Email: sales@imarcgroup.com

USA: +1-631-791-1145 | Asia: +91-120-433-0800

Address: 134 N 4th St. Brooklyn, NY 11249, USA 

Follow us on Twitter: @imarcglobal