by on September 26, 2023

AI Transforms Social Media Through Personalization, Content Creation and More

The use of artificial intelligence (AI) in social media is growing rapidly as platforms utilize advanced algorithms to improve recommendations, target advertising, and analyze performance. AI enables more personalized and engaging experiences to help platforms retain users in an increasingly competitive environment.

Market Overview

AI in Social Media Market Size was valued at USD 0.55 billion in 2022. The AI in Social Media Market Industry is projected to grow from USD 0.70 Billion in 2023 to USD 5.32 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 28.70% during the forecast period (2023-2032).North America held the biggest share of the AI in social media market in 2022, followed by Europe. However, Asia Pacific will showcase the fastest CAGR over the forecast period thanks to increasing social media adoption and tech investments in India and China.

Key Market Segments

The AI in social media market is segmented by component, technology, application, end user, and region.

Based on components, the market is bifurcated into solutions and services. The solutions segment accounted for the largest share in 2022. Services like consulting, implementation, and maintenance will see strong growth going forward.

By technology, the market is divided into machine learning, natural language processing, and computer vision. In 2022, machine learning held the greatest share of the market. Meanwhile, computer vision technology will grow at the fastest rate through 2028.

Considering applications, the market spans sales and marketing, content monitoring and management, customer experience management, predicting user engagement, and data analytics and reporting. Sales and marketing was the dominant application area in 2022. However, data analytics will increase rapidly in adoption.

In terms of end users, the market consists of retail and ecommerce, banking, media and advertising, education, public utilities, and other verticals. Media and advertising accounted for the largest share of the end user segment. Retail will see the highest growth over the forecast period.

Key Players

Leading companies providing AI capabilities for social media platforms include:

  • Google
  • Microsoft
  • Amazon Web Services
  • Adobe
  • Meta
  • Salesforce
  • Twitter
  • Snap
  • Hive
  • Sprinklr

These players offer advanced AI solutions for social listening, digital content creation, influencer identification, social advertising, audience segmentation, and more. Strategic partnerships and acquisitions allow them to expand their offerings.

Market Drivers

Several key factors are driving the adoption of AI in the social media sphere:

  • Platforms need to automatically analyze huge volumes of user data and activity in real-time.
  • AI can help identify high-quality content and trending topics to showcase to users.
  • Advanced image recognition from computer vision powers imagen identification and moderation.
  • Natural language generation AI can create relevant captions and comments for posts.
  • AI builds detailed user profiles and segments audiences for targeted advertising.
  • Predictive analytics from AI inform better business decisions and user engagement strategies.
  • Social platforms want to provide more personalized recommendations and experiences.
  • Automating certain workflows through AI improves efficiency and reduces costs.
  • AI chatbots handle high volumes of customer queries and complaints on social platforms.

As AI capabilities continue to progress, social networks will tap into these technologies even more to analyze interactions, engage users, and remain competitive.

Browse In-depth Market Research Report (100 Pages, Charts, Tables, Figures) on AI in Social Media Market -

Industry News

  • Facebook parent company Meta recently acquired AI conversation platform Anthropic to improve natural language processing capabilities.
  • Twitter is expanding its use of AI for image cropping and analysis to enhance the user experience.
  • Pinterest launched an AI-powered conversational search feature to enable more intuitive discovery of new ideas.
  • LinkedIn added an AI-powered sales tool to its suite of automated sales assistance capabilities.
  • Reddit aims to use AI for improved community moderation and early detection of harmful content.
  • TikTok parent ByteDance unveiled an AI chatbot prototype and plans to integrate AI deeper into the video app.

The application of AI across recommendation engines, content moderation, advertising systems and more on social platforms will continue growing rapidly in the coming years as new capabilities emerge.

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