Aarun Singh
by on May 24, 2024
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The latest report by IMARC Group, titled “India E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Region 2024-2032” The study provides a detailed analysis of the industry, including the India E-Commerce market trends, size, share, forecast, price and growth. The market size is projected to exhibit a growth rate (CAGR) of 29.3% during 2024-2032.

India E-Commerce Market Trends:
E-commerce, also known as  electronic commerce, refers to the buying and selling of goods and services over the internet. In this digital marketplace, transactions are conducted electronically, enabling businesses and consumers to engage in commerce without the constraints of geographical location or time. E-commerce encompasses various types of transactions, including online retailing, electronic payments, online auctions, and internet banking. It has revolutionized the way businesses operate, providing convenience and accessibility to both sellers and buyers. E-commerce platforms facilitate transactions by offering secure payment gateways, user-friendly interfaces, and efficient order processing systems. These platforms enable businesses to reach a global audience, expand their consumer base, and increase sales opportunities.

One of the primary drivers of the e-commerce boom of India is the widespread availability and affordability of the internet. The increasing penetration of smartphones and the rollout of high-speed internet services, including 4G and now 5G, have empowered millions of Indians to access the internet easily. This accessibility has unlocked vast opportunities for businesses to reach previously untapped consumer segments, particularly in rural and semi-urban areas. Additionally, as more Indians gain access to the internet, there has been a significant increase in digital literacy levels across the country. Consumers are becoming more comfortable with online transactions, browsing products, comparing prices, and making purchases digitally. This growing familiarity with e-commerce platforms has led to a rise in online shopping activities, driving market expansion. Other than this, the rapidly expanding middle class in India, coupled with rising disposable incomes, has fueled the demand for consumer goods and discretionary spending. As the purchasing power of individuals grow, they are more inclined to explore the convenience and variety offered by online shopping platforms. The availability of attractive discounts, cashback offers, and EMI options on e-commerce websites has further incentivized consumers to shop online.

Moreover, the development of robust logistics and supply chain infrastructure has been instrumental in supporting the growth of e-commerce in India. Companies have invested heavily in building warehouses, distribution centers, and last-mile delivery networks to ensure efficient order fulfillment and timely delivery of products. This enhanced logistical framework has reduced delivery times, improved service quality, and enhanced consumer satisfaction, thereby driving higher adoption of e-commerce platforms.

For an in-depth analysis, you can request the sample copy of the market report: https://www.imarcgroup.com/india-e-commerce-market/requestsample

India E-Commerce Market Segmentation:

Breakup by Type:

  • Home Appliances
  • Apparel, Footwear and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others


Breakup by Transaction:

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Others


Breakup by Payment Mode:

  • Cash Payment
  • Bank Transfer
  • Card Payment
  • Digital Wallet
  • Others


Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India


Competitive Landscape with Key Player:

  • Ajio
  • com Inc.
  • Flipkart India Private Limited
  • Naaptol Online Shopping Pvt. Ltd
  • Nykaa E-Retail Pvt. Ltd
  • Purplle
  • Shopclues (Clues Network Pvt. Ltd.)
  • Snapdeal Limited,
  • Tata Cliq (Tata Group)


Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=5798&flag=C

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