Protein Supplements Market 2024-2032: Share, Outlook, Demand and Growth Opportunities

Protein Supplements Industry  

Summary: 

• The global protein supplements market size reached USD 24.5 Billion in?2023.
• The market is expected to reach USD 45.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032.
• North America leads the market, accounting for the largest protein supplements market share.
• Whey protein accounts for the majority of the market share in the type segment due to its high bioavailability and popularity among athletes and fitness enthusiasts.?
• Protein powder holds the largest share in the protein supplements industry.
• Animal-based proteins remain a dominant segment in the market due to their comprehensive amino acid profile and efficiency in supporting muscle building.
• Sports nutrition represents the leading application segment.
• Online stores dominate due to the convenience, wide variety, and easy access to protein supplements offered through e-commerce platforms.
• The rising popularity of plant-based protein supplements is a primary driver of the protein supplements market.
• The growing demand for protein supplements among older adults is propelling the protein supplements market.

Industry Trends and Drivers: 

• Growing Popularity of Plant-Based Protein Supplements:

A significant trend in the protein supplements market is the increasing demand for plant-based protein supplements. As more consumers adopt vegetarian, vegan, or flexitarian diets, they are seeking alternative protein sources that align with their dietary choices. Plant-based protein supplements, derived from ingredients like pea, soy, hemp, and rice, are gaining traction for being easily digestible, hypoallergenic, and sustainable. This shift is also driven by concerns over animal welfare, environmental sustainability, and the health benefits associated with plant-based diets. Many consumers perceive plant proteins as cleaner and healthier alternatives to animal-based supplements like whey or casein. Additionally, advancements in product formulation have improved the taste and texture of plant-based protein supplements, making them more appealing to a broader audience. Major brands in the supplement industry are responding to this trend by expanding their product lines to include a variety of plant-based protein powders, bars, and shakes.

• Increased Demand for Protein Supplements Among Older Adults:

The protein supplements market is experiencing increased demand from older adults as awareness grows regarding the importance of protein in maintaining muscle mass, strength, and overall health during aging. With age, the body’s ability to build and maintain muscle declines, leading to a condition known as sarcopenia, which can increase the risk of falls, fractures, and loss of independence. Protein supplements are becoming a convenient way for older adults to meet their daily protein needs, especially for those who may struggle to consume enough protein through food alone due to appetite loss or dietary restrictions. As a result, supplement companies are developing products tailored to this demographic, offering protein powders and shakes that are easy to digest and contain additional nutrients beneficial for aging populations, such as calcium, vitamin D, and fiber. The convenience of protein supplements, combined with their ability to support muscle maintenance, bone health, and recovery, makes them an appealing option for older adults looking to stay active and healthy.

• Rising Interest in Personalized Nutrition and Protein Supplements:

Personalized nutrition is becoming an influential trend in the protein supplements market, with consumers increasingly seeking products tailored to their unique health goals, body types, and dietary preferences. This trend is driven by the growing availability of genetic testing and advanced data analytics, which allow individuals to gain insights into their specific nutritional needs and optimize their protein intake accordingly. Many consumers are now opting for customized protein supplements that align with their fitness objectives, whether it is muscle building, weight loss, or improving overall health. Supplement companies are responding to this demand by offering a wide range of protein products, including whey, plant-based, and collagen proteins, formulated for specific uses, such as post-workout recovery or meal replacement. Additionally, brands are offering more personalized services, including online assessments and recommendations, subscription-based models, and customizable protein blends to suit individual preferences.

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Protein Supplements Market Report Segmentation: 

Breakup By Type: 

• Casein
• Whey Protein
• Egg Protein
• Soy Protein
• Others

Whey protein accounts for the majority of shares due to its high bioavailability and popularity among athletes and fitness enthusiasts.

Breakup By Form: 

• Protein Powder
• Protein Bars
• Ready to Drink
• Others

Protein powder dominates the market as it is the most versatile and widely consumed form of protein supplementation.

Breakup By Source: 

• Animal-Based
• Plant-Based

Animal-based proteins represent the majority of shares due to their complete amino acid profile and effectiveness in muscle building.

Breakup By Application: 

• Sports Nutrition
• Functional Food

Sports nutrition holds the majority of shares due to the increasing focus on fitness and performance among athletes and active individuals.

Breakup By Distribution Channel: 

• Supermarkets and Hypermarkets
• Online Stores
• Direct to Customers (DTC)
• Others

Online stores exhibit a clear dominance due to the convenience, variety, and accessibility of protein supplements through e-commerce platforms.

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Top Protein Supplements Market Leaders:

• Abbott Laboratories
• Amway
• Dymatize Enterprises LLC (BellRing Brands)
• Glanbia PLC
• GNC Holdings Inc. (Harbin Pharmaceutical Group)
• Herbalife International of America Inc.
• Iovate Health Sciences Inc.
• Makers Nutrition LLC
• Melaleuca Inc.
• Nestlé S.A
• Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
• Weider Global Nutrition LLC

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