Topic: customer engagement

In today’s fast-paced business landscape, data is not just an asset; it’s a cornerstone of strategic decision-making. For B2B companies, leveraging data effectively can create significant competitive advantages, enabling them to understand their customers better, streamline operations, and drive innovation. This article explores the importance of a robust data strategy and how businesses can harness data to outpace their competition. The Value of a Strong Data Strategy in B2B Why Data is t...

Paige, kindly let our readers know how Seismic perceives the role of AI in evolving customer experiences and go-to-market (GTM) processes based on recent data. At Seismic, we believe enablement is a mission-critical function that turns strategy into reality, and generative AI is creating an industry-defining moment for GTM and enablement teams. It is changing?everything?about the sales process, from prospecting to meeting preparation, content and presentation development, follow-up, training ...

Bernard, kindly brief us about Generative AI and its impact on various industries such as retail, healthcare, finance, education, manufacturing, marketing, entertainment, sports, coding, and more? Generative AI (GenAI) is revolutionizing multiple sectors by enabling the creation of new, original content and insights. In retail, it’s personalizing shopping experiences; in healthcare, it’s accelerating drug discovery and patient care customization. Finance is seeing more accurate predictive mod...

As we have stepped into the realm of 2024, the artificial intelligence and data landscape is growing up for further transformation, which will drive technological advancements and marketing trends and understand enterprises’ needs. The introduction of ChatGPT in 2022 has produced different types of primary and secondary effects on semantic technology, which is helping IT organizations understand the language and its underlying structure. For instance, the semantic web and natural language pro...