Topic: data unification

Empowering Change: Women Leading the Generative AI Revolution in Marketing for International Women’s Day Shaping the Future: Women Leaders Spearheading Generative AI and Marketing Innovation for International Women’s Day Celebrating Women Leaders Shaping the Future of Marketing with Gen AI ...

In the business world, when major companies decide to combine, it’s a big deal. These moves shake up the norm and can turn not only the organizations, but the entire industry on its head. But as the dust settles on the agreement, a new challenge looms large on the horizon: how to bring together two different sets of data into one without jeopardizing customer experience. As a developer of a customer data platform (CDP), I’ve observed first-hand the challenges and opportunities that arise duri...