Topic: digital twins

Marketing organizations are increasingly adopting artificial intelligence to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing their campaigns. The era of AI augmentation to assist marketing professionals will continue to gain momentum for at least the next decade. As AI becomes more pervasive, this shift will inevitably reshape the makeup and focus for marketing teams everywhere. Humans will retain control of the marketing strategy and vision...

Digital twins have become an influential technology in recent years, particularly in manufacturing or heavy industries such as transportation or energy. A simple definition of a digital twin is a faithful, detailed digital model of a real-world system or process – anything from a consumer product prototype to an entire factory or telecommunications network.   Digital models make great testing grounds, one significant advantage being that systems can be tested virtually, with any number of ‘wh...