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Social media has transformed marketing. Platforms like Instagram with its 2 billion subscribers allow businesses to connect directly with customers and build their brands through compelling visual storytelling. However, the highly competitive and fast-paced nature of social media also presents challenges. This is where artificial intelligence (AI) comes in. AI technologies are revolutionizing social media marketing, providing data-driven insights and automation that help brands cut through the n...
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The potential for deepfakes to sway public opinion and influence the outcome of India’s Lok Sabha is raising red flags throughout the cyber community. While Indians are deciding on which candidate best represents their views, deepfakes, and generative technologies make it easy for manipulators to create and spread realistic videos of a candidate saying or doing something that never actually occurred.
The Deepfake threat in politics
The use of deepfakes in politics is particularly alarming....
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Empowering Change: Women Leading the Generative AI Revolution in Marketing for International Women’s Day
Shaping the Future: Women Leaders Spearheading Generative AI and Marketing Innovation for International Women’s Day
Celebrating Women Leaders Shaping the Future of Marketing with Gen AI
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2023 was a terrific year in the IT industry, but 2024 is set to bring some exciting and groundbreaking developments that will help IT professionals and data scientists develop innovative software and tools to strive in the competitive landscape.
The most recent technological advancement in the data landscape is quite commendable. In 2024, IT enterprises will be heavily impacted, as data is the new oil that can transform any business and reshape the traditional process of analyzing, visualizin...
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In the rapidly evolving landscape of artificial intelligence (AI), media companies and other businesses alike continue to find themselves entangled in a web of lawsuits and public criticism, shining a spotlight on the issue of ethical transparency. Journalism has long been plagued by issues around deception — consumers often wonder what’s sensationalism and what’s not. However, with the latest casualty in the ongoing Sports Illustrated debacle, whose reputation greatly suffered after being accus...
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Access to real-time data and insights has become critical to decision-making processes and for delivering customised user experiences. Industry newcomers typically go to market as ‘real-time’ natives, while more established organisations are mostly at some point on the journey toward full and immediate data capability. Adding extra horsepower to this evolution is the growth of ‘mobile-first’ implementations, whose influence over consumer expectations remains formidable.
Nonetheless, sole reli...
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Explainability is crucial in AI applications. How does Kyndi ensure that the answers provided by its platform are explainable and transparent to users?
Explainability is a key Kyndi differentiator and enterprise users generally view this capability as critical to their brand as well as necessary to meet regulatory requirements in certain industries like the pharmaceutical and financial services sectors.
Kyndi uniquely allows users to see the specific sentences that feed the resulting gener...
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In this technologically dominated era, the integration of artificial intelligence (AI) has become a trend in numerous industries across the globe. With this development of technology, AI brings potential risks like malicious attacks, data leakage, and tampering.
Thus, companies are going beyond traditional security measures and developing technology to secure AI applications and services and ensure they are ethical and secure. This revolutionary discipline and framework is known as AI Trust, ...
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Generative AI (GenAI) has the potential to automate a broad range of tasks, which boosts productivity, offers new opportunities, and reduces costs as it does not require technical skills to use generative AI tools or software and is widely available. Tech visionaries believe that GenAI will be accessible to workers worldwide to access information and skills across broader roles and business functions. This makes generative AI one of the most disruptive trends of this decade. According to Gartner...
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Artificial intelligence (AI) holds an essential role in reshaping various industries and driving progress, as it can process vast amounts of data and derive valuable insights, enabling IT professionals, researchers, scientists, and more in various industries to make smarter and more data-driven decisions. This reliance on making decisions and executing tedious tasks can be eased with generative artificial intelligence (Generative AI or Gen AI), as it helps generate innovative solutions and strat...
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The holiday season is approaching, and companies are eager to organize events for employees that provide opportunities to celebrate their achievements and foster a sense of friendship. However, with the help of generative AI, event planning companies can easily arrange next-level holiday parties that will create an unforgettable employee experience for their clients in years to come.
Before we dive into how generative AI has the potential to revolutionize company holiday parties, let’s get a ...
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As the number of generative AI tools continues to proliferate, companies must determine the risks and rewards of using the technology as well as design a framework for implementation
When it comes to generative artificial intelligence (GAI), there is no going back. The genie is out of the bottle and companies must now grapple with a number of big questions. For example, what guardrails should be put in place for employees looking to take advantage of AI’s tremendous potential? Do the risks as...
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