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By 2025, eSports are expected to have a $1.866 million global market value, continuing their upward trend in popularity. However, what are eSports precisely, and how have they developed up until this point?
Electronic sports, or eSports, are professional video game events that have become quite popular all over the world. The growth in popularity is ascribed to various factors, including the widespread availability of online streaming platforms, increased internet connectivity, and continuous...
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Metaverse Marketing: What is it?
The metaverse is a shared area that is generated when the virtual and physical worlds come together. It includes platforms that enable user interaction and make use of technologies like augmented reality (AR) and virtual reality (VR). With the metaverse growing, marketers are finding more and more creative ways to use this virtual area for advertising and audience engagement.
Why Should Marketers Pay Attention to the Metaverse?
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