Topic: shopping experience

In the current business landscape, artificial intelligence (AI) is revolutionizing the way companies conduct experiments across the organization. This transformative approach is not just about automating processes through robotics, but redefining the very essence of experimentation. AI’s capabilities in designing experiments, learning from outcomes, and moving beyond traditional A/B testing are opening new frontiers for businesses as it allows them to identify previously unavailable opportunitie...

For shoppers, this is the perfect time to celebrate the holiday season, and for the e-commerce sector, it is an ideal time to get many reviews. However, during this time of the year, E-commerce stores face problems with understaffed teams, supply chain woes, and changing customer behaviors, which, when combined, create the storm of the century. As consumer behavior and preferences change every season, e-commerce merchants continuously seek innovative strategies to engage and satisfy their cus...