by on December 7, 2023

The latest report by IMARC Group, titled "Smart Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032". The global smart packaging market size reached US$ 35.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.05% during 2024-2032.

Smart packaging refers to the innovative integration of advanced technologies into traditional packaging solutions to enhance functionality, efficiency, and user experience throughout the product's lifecycle. This cutting-edge approach revolutionizes the way products are stored, transported, and consumed. By incorporating elements such as sensors, RFID tags, QR codes, or near-field communication (NFC) chips, smart packaging enables real-time tracking, monitoring, and data collection. One of the primary benefits of smart packaging is its ability to provide valuable insights into the supply chain and distribution processes. Manufacturers and retailers can access data on product location, temperature, humidity, and other environmental factors, ensuring the preservation of product quality and safety. Additionally, consumers can interact with smart packaging to access relevant information about the product, such as origin, expiration dates, usage instructions, and potential allergens. This heightened transparency fosters trust between brands and consumers, leading to increased loyalty and repeat purchases. Moreover, smart packaging plays a vital role in the sustainability movement. By enabling more accurate inventory management and reducing wastage, it helps minimize the overall environmental impact of the packaging industry. Furthermore, the adoption of smart packaging aligns with the growing demand for personalized consumer experiences, as it allows for tailored marketing messages and promotions directly on the packaging.

For an in-depth analysis, you can refer sample copy of the report:

Smart Packaging Market Trends and Drivers:

In an increasingly digital and connected world, consumers are becoming more conscious about the products they purchase. Smart packaging addresses this demand by offering easy access to detailed product information, including ingredients, sourcing, nutritional facts, and sustainability credentials. This transparency builds consumer trust and brand loyalty. Additionally, smart packaging enhances supply chain visibility and optimization by enabling real-time tracking of products throughout the entire distribution process. This data-driven approach allows manufacturers and retailers to identify potential bottlenecks, minimize stockouts, and streamline logistics, leading to cost savings and improved operational efficiency. Other than this, counterfeit products pose significant risks to brands and consumers alike. Smart packaging integrates authentication features like holograms, QR codes, and tamper-evident seals, ensuring product authenticity and protecting against counterfeiting. This fosters brand integrity and safeguards consumers from potentially harmful counterfeit goods. Besides this, the increasing global focus on sustainability and environmental consciousness has pushed the demand for eco-friendly packaging solutions. Smart packaging plays a role in waste reduction by optimizing inventory management, thus minimizing overstocking and reducing food spoilage. It promotes recycling and reusability, aligning with the circular economy principles. In line with this, smart packaging enhances the overall user experience by providing interactive elements and personalized content. Augmented reality (AR) and quick access to product-related information create engaging consumer experiences, setting brands apart in a competitive market. Furthermore, regulatory bodies are placing greater emphasis on ensuring the safety and authenticity of products. Smart packaging facilitates compliance with these regulations, as it enables better traceability, serialization, and quality control measures. Moreover, rapid advancements in sensor technologies, RFID, NFC, printed electronics, and data analytics have paved the way for the development of innovative smart packaging solutions. These technologies enable real-time data collection, monitoring, and interaction, providing invaluable insights into product integrity, supply chain efficiency, and consumer behavior.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Technology:

  • Modified Atmosphere Packaging
  • Active Packaging
    • Antimicrobial
    • Gas Scavengers
    • Moisture Control
    • Corrosion Control
  • Intelligent Packaging
    • Indicators
    • Tracking Devices

Breakup by Industry Vertical:

  • Food and Beverages
  • Automotive
  • Healthcare
  • Personal care
  • Others

Breakup by Region:

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

Competitors Landscape with Key Players:

  • Amcor plc
  • American Thermal Instruments
  • Avery Dennison Corporation
  • Berry Global Inc.
  • Crown Holdings Inc.
  • Dupont De Nemours Inc.
  • Linde plc
  • Multisorb Technologies Inc. (Filtration Group Corporation)
  • Point Five Packaging LLC
  • R.R. Donnelley & Sons Company
  • SEE
  • WestRock Company
  • Zebra Technologies Corporation

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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