by on 15 hours ago
Marketing organizations are increasingly adopting artificial intelligence to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing their campaigns. The era of AI augmentation to assist marketing professionals will continue to gain momentum for at least the next decade. As AI becomes more pervasive, this shift will inevitably reshape the makeup and focus for marketing teams everywhere. Humans will retain control of the marketing strategy and vision...
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by on June 3, 2024
The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, machine learning and apps for performance marketing. Today’s AI and machine learning technologies are allowing apps to understand speech, images, and user behavior more naturally. As a result, apps with AI capabilities are smarter and more helpful, and compa...
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by on May 21, 2024
In the last few years, we have witnessed that the digital landscape’s boundary between reality and fiction has become increasingly blurred thanks to the advent of deepfake technology. While the intention of developing deep fake technology was purely for entertainment and other legitimate applications, in recent times it has become infamous for spreading misinformation. This technology can also manipulate the cybersecurity domain by confusing or influencing users, exploiting their trust, and bypa...
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by on May 16, 2024
Hello Bill, we’re delighted to have you with us, could you provide an overview of your professional journey leading up to your current role as Chief Revenue Officer at BlueCloud?    I come from a family of entrepreneurs, finding ways to help support the family business from an early age. My first job was cleaning cars at my parent’s car rental company in Buffalo, NY. We worked hard and constantly discussed business, outcomes, and the variables that could be controlled to help drive the compan...
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by on May 14, 2024
The rise of Generative AI (GenAI) has enormous potential for the banking and finance industries. By utilizing GenAI, banks and credit unions speed applications from submission to approval, save time and effort, and deliver a desirable customer experience. A recent report from the Society for Human Resource Management (SHRM) and The Burning Glass Institute details how GenAI will have an outsized role on the banking and finance industries. The report lists Morgan Stanley, Bank of America and No...
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by on April 2, 2024
How does CAISY simulate real-world conversations, and what types of scenarios can it be used for? CAISY is built around a system of AI agents that power, simulate, and evaluate the conversation. We have guardrails to ensure that the conversations are on topic, safe, and unbiased. Different AI agents act as subjects and actors, emulating different roles so that the end-to-end conversation mimics a real-world conversation.   In our initial launch, CAISY offered ten conversation scenarios for...
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by on March 29, 2024
Social media has transformed marketing. Platforms like Instagram with its 2 billion subscribers allow businesses to connect directly with customers and build their brands through compelling visual storytelling. However, the highly competitive and fast-paced nature of social media also presents challenges. This is where artificial intelligence (AI) comes in. AI technologies are revolutionizing social media marketing, providing data-driven insights and automation that help brands cut through the n...
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by on March 22, 2024
The potential for deepfakes to sway public opinion and influence the outcome of India’s Lok Sabha is raising red flags throughout the cyber community. While Indians are deciding on which candidate best represents their views, deepfakes, and generative technologies make it easy for manipulators to create and spread realistic videos of a candidate saying or doing something that never actually occurred. The Deepfake threat in politics The use of deepfakes in politics is particularly alarming....
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by on March 20, 2024
Empowering Change: Women Leading the Generative AI Revolution in Marketing for International Women’s Day Shaping the Future: Women Leaders Spearheading Generative AI and Marketing Innovation for International Women’s Day Celebrating Women Leaders Shaping the Future of Marketing with Gen AI ...
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by on March 20, 2024
2023 was a terrific year in the IT industry, but 2024 is set to bring some exciting and groundbreaking developments that will help IT professionals and data scientists develop innovative software and tools to strive in the competitive landscape. The most recent technological advancement in the data landscape is quite commendable. In 2024, IT enterprises will be heavily impacted, as data is the new oil that can transform any business and reshape the traditional process of analyzing, visualizin...
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by on March 4, 2024
In the rapidly evolving landscape of artificial intelligence (AI), media companies and other businesses alike continue to find themselves entangled in a web of lawsuits and public criticism, shining a spotlight on the issue of ethical transparency. Journalism has long been plagued by issues around deception — consumers often wonder what’s sensationalism and what’s not. However, with the latest casualty in the ongoing Sports Illustrated debacle, whose reputation greatly suffered after being accus...
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by on February 21, 2024
Access to real-time data and insights has become critical to decision-making processes and for delivering customised user experiences. Industry newcomers typically go to market as ‘real-time’ natives, while more established organisations are mostly at some point on the journey toward full and immediate data capability. Adding extra horsepower to this evolution is the growth of ‘mobile-first’ implementations, whose influence over consumer expectations remains formidable. Nonetheless, sole reli...
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