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Marketing organizations are increasingly adopting artificial intelligence to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing their campaigns. The era of AI augmentation to assist marketing professionals will continue to gain momentum for at least the next decade. As AI becomes more pervasive, this shift will inevitably reshape the makeup and focus for marketing teams everywhere.
Humans will retain control of the marketing strategy and vision...
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The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, machine learning and apps for performance marketing.
Today’s AI and machine learning technologies are allowing apps to understand speech, images, and user behavior more naturally. As a result, apps with AI capabilities are smarter and more helpful, and compa...
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As we have stepped into the realm of 2024, the artificial intelligence and data landscape is growing up for further transformation, which will drive technological advancements and marketing trends and understand enterprises’ needs. The introduction of ChatGPT in 2022 has produced different types of primary and secondary effects on semantic technology, which is helping IT organizations understand the language and its underlying structure.
For instance, the semantic web and natural language pro...
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To start, Daniel, could you please provide a brief introduction to yourself and your work at Kognic?
I’m an experienced machine-learning expert and passionate about making AI useful for safety critical applications. As CEO and Co-Founder of Kognic, I lead a team of data scientists, developers and industry experts. The Kognic Platform empowers industries from autonomous vehicles to robotics – Embodied AI as it is called – to accelerate their AI product development and ensure AI systems are tr...
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Chris, could you start by introducing yourself and your role at Zennify and sharing a little about your background in the finance and technology sectors?
I joined Zennify in April 2023 as Chief Executive Officer. I’m a customer success and IT services veteran with over 15 years of experience in the Salesforce ecosystem and 30 years in technology.
Most recently, I was the Senior Vice President of Customer Success at Salesforce. I led the North American Success team responsible for ensuring ...
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Aurelien, could you elaborate on how your professional experiences and background have contributed to your current position as Product Manager of Esker?
Prior to my current position as Product Manager of Esker’s Customer Service solution suite, I managed Esker technical support teams both in France and the US. I wanted to use the customer knowledge I gathered while helping Esker customers and bring my contribution to providing better products that fully answer customer needs. That led me to b...
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The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on ecommerce merchants to adapt the online shopping experiences to maximize profitable conversions.
Meeting this challenge requires a focus on five key areas:
Enhance ecommerce site search with dynamic ranking and merchandising:
...
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