Topic: martech cube

Heidi Bullock's career journey from molecular biology to marketing underscores the transformative power of effective communication in technical fields. She emphasizes that bridging the gap between technical expertise and business impact hinges on the ability to convey complex ideas in accessible ways. Heidi's approach to marketing is deeply rooted in a scientific methodology, where campaigns are driven by clear hypotheses, strategic goals, and tailored tactics that align closely with business ob...