Topic: self-service analytics tools

In recent years, self-service analytics has been the best approach in the field of business intelligence (BI) that aids analytics users in accessing, analyzing, and sharing their data to create actionable insights without the expertise or extra skill set on data analytics.  Therefore, with the increased reliance on data and analytics, analytic users can swiftly move away from conventional IT-centric reporting to much more decentralized self-service tools that will aid in improving business outco...

Business in a dynamic environment no longer considers data a luxury; it’s the fuel that makes wise decisions and drives business success. Imagine real-time insights at your fingertips regarding your customers or the ability to identify operational inefficiencies buried in data sets. Be empowered to drive growth by making data-driven decisions that enable you to optimize marketing campaigns and personalize customer experiences. However, unlocking this potential is where many of the SMBs strugg...